The Top Trends in Food Ingredients and Supplements for 2021
Introduction
The food and supplement industry is constantly evolving, and 2021 is no exception. As consumers become more health-conscious and ingredient-savvy, brands are looking to offer innovative products that meet the demands of the market. Here are some of the top trends in food ingredients and supplements for 2021.
1. Plant-based products
The popularity of plant-based diets is on the rise, and brands are responding with products that cater to this segment of the market. From meat substitutes like Beyond Meat and Impossible Foods to dairy alternatives like oat and almond milk, plant-based products have gone mainstream. In 2021, we expect to see even more plant-based options, including plant-based protein powders, snacks, and even plant-based seafood alternatives.
2. Immune-boosting supplements
The COVID-19 pandemic has brought a renewed focus on immunity, and consumers are looking for products that support their immune system. Supplements like Vitamin C, Zinc, and Elderberry are all popular choices for boosting immunity, and we expect to see continued growth in this segment in 2021.
3. Adaptogens
Adaptogens are herbs and roots that are thought to help the body cope with stress. They have been used in traditional medicine for centuries, but are now gaining mainstream popularity. Adaptogens like Ashwagandha, Reishi, and Rhodiola are being added to everything from coffee to chocolate bars as consumers look for natural ways to reduce stress and improve mental clarity.
4. Gut health
The gut is often called the “second brain” because of the important role it plays in our overall health. As consumers become more aware of the connection between gut health and overall wellbeing, we expect to see more products that support gut health. Probiotics and prebiotics are already popular choices, but we anticipate an expansion of this category with products that contain other gut-healthy ingredients like fiber, collagen, and bone broth.
5. Sustainability
Sustainability is a growing concern for consumers, and brands are taking notice. From using recyclable packaging to sourcing ingredients from ethical suppliers, the trend towards sustainability is evident in the food and supplement industry. In 2021, we expect to see even more brands committing to sustainable practices, with an emphasis on reducing waste and minimizing their impact on the environment.
Conclusion
The food and supplement industry is constantly evolving, and in 2021, consumers will have access to an exciting range of new products. From plant-based options to immunity-boosting supplements, the trends for 2021 reflect a growing focus on wellness and sustainability. As we move into the future, it’s clear that health-conscious consumers will continue to drive innovation in the industry.