The Food Industry’s Shift to Natural and Clean Label Ingredients
Consumers nowadays are becoming more aware and conscious of what they eat. They are seeking food products that are natural, minimally processed, and free of artificial ingredients. As a result, the food industry is shifting towards the use of natural and clean label ingredients.
What are Natural and Clean Label Ingredients?
- Natural ingredients are substances that are derived from nature, such as fruits, vegetables, and herbs. They are minimally processed and do not contain synthetic chemicals or artificial ingredients.
- Clean label ingredients are ingredients that are simple, recognizable, and easy to understand. They do not contain any artificial preservatives, additives, or colors.
The Benefits of Natural and Clean Label Ingredients in Food Products
- Health Benefits: Natural and clean label ingredients provide numerous health benefits as they do not contain any harmful chemicals. They are also rich in nutrients and antioxidants that promote a healthy lifestyle.
- Transparency: Consumers demand transparency in the food industry, and natural and clean label ingredients provide this. All the ingredients used in a product are listed on the label, making it easy for consumers to make informed choices.
- Taste and Quality: Natural ingredients are known for their rich and authentic flavors, which enhance the taste of food products. They also provide a better texture and quality to food products.
The Growth of Natural and Clean Label Ingredients in the Food Industry
The demand for natural and clean label ingredients in the food industry is growing rapidly. According to a report by Grand View Research, the global natural food colors market size was valued at USD 1.5 billion in 2019 and is expected to grow at a CAGR of 6.3% from 2020 to 2027. Similarly, the global clean label ingredients market size was valued at USD 38.8 billion in 2020 and is expected to grow at a CAGR of 8.6% from 2021 to 2028.
Conclusion
In conclusion, the shift towards natural and clean label ingredients in the food industry is driven by consumer demand for healthier and more transparent food products. As a result, food manufacturers are reformulating their products to meet these demands and to stay competitive in the market.